Following on from our last post on choosing a font style, let’s talk about CAPS and lower case. If you are writing emails etc in all caps it is generally accepted that most people think you’re shouting at them. Because its BIG and in your face. Do not be misled into thinking that all of
When we talk about fonts we are not talking about baptising babies. We are talking about type faces …of which there are literally thousands. When advising our customers on typefaces we usually, in the nicest possible way, ask them to start walking around with their eyes wide open. Start looking at other signs. What image
I guess the first time you become aware of branding is when you are a kid watching a cowboy branding a cow with the sign of the ranch it belongs to… Nowadays the concept of branding isn’t just a mark of ownership its far more complex. It is a way of creating demand and desire and
Some of our customers have great difficulty in verbalising exactly what they are thinking. They perhaps know what they are going to do, how they are going to do it and why they are doing it but expressing it in a form that their potential clients will understand is another thing all together. The words
A lot of customers coming through our doors have great expectations for their new business, in the words of Del Boy and Rodney, they are thinking that this “time next year we’re gonna be millionaires”, which is great , and we love their enthusiasm. The thing is they may know what they are going to
OK, I know signs are not one of the most sexiest of things I could turn my hand to writing about but people say write about what you know and seeing that I have been a sign writer for almost 30 years I guess this is a good place to start. Have you ever thought